The Campaign for Wool
The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home. Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool.
British Wool Marketing Board at the Great Yorkshire Show 2016
Upper Clerk of the Merchants of the Staple (Anthony Robinson) at the Wool Marketing Board Stand-Great Yorkshire Show 2015
The Bronze Trophy for Best Fleece – provided by the Merchants of the Staple – Great Yorkshire Show 2015
The Company is a member